It’s hard to grow your business when no one knows you’re out there. That’s where marketing comes in.
Marketing your restoration business means raising awareness. Telling potential customers that you’re out there, and informing them of the value that you can bring. And most importantly, why you’re better than the competition!
It’s essential for not only growing your business, but even just maintaining it at its current run rate.
It Helps You with Customer Acquisition
How do your customers find you?
If you have a good marketing strategy, there are probably a few different ways that you’re targeting new clients.
- Paid Ads
- Referrals
- Local Listings
- Search Engine Optimization (SEO)
- Email Campaigns
- Social Media
But if your answer is “word of mouth” or “through our website” when your website doesn’t get much traffic? Then you might be in for some dry spells when your current work load dries up.
Marketing your business, and doing it well, is one of the best things you can do to acquire new customers.
Few businesses can grow without new customers. And strategic marketing is how you reach those new customers.
It Helps Build Your Brand
Hearing your commercial on the radio, not only introduces you to new customers, but it keeps you top of mind for those who already know you. Marketing reinforces your brand and your reputation.
Customers searching for a service are much more likely to go with a business that they’ve heard of, than another random competitor.
It Helps You Keep Up with the Competition
If you still need one more reason why you need to be marketing your business, remember that your competitors are doing it.
The easiest way to lose business to your competition is to not be in the running. When potential customers search for services in their area, do you show up as an option?
If customers can’t find you, they can’t pick you.
But It’s Always Evolving
Improving your marketing, is a great way to grow your business. But what’s gotten you to this point, may not be enough to get your business to the next level.
Marketing is always evolving as customers change and find what they’re looking for in new ways.
If your marketing strategy hasn’t changed in the last 20 years, or you don’t even know where to begin, give us a call. We’ll give you a free 30-minute consultation to discuss how The Restoration Entrepreneur can help your business reach more customers.